Saturday, August 27, 2011

Have U Prufed Yr LinkedIn Profile to Suport Yr Sucess??

Gentle readers:

I know, it's annoying.  The English Major is at it again.  I'm reading a lot of your LinkedIn profiles and finding typos / errors.

Frankly, this is much worse than finding these typos / errors in your job applications:  please read my advice to you on this front in my earlier post, Thank You Fer Teh Job Oppertunity As a recruiter and a hiring authority, the audience for your errors as a job applicant is just me, theoretically.  The advice, however, is universal to all of your reputation management, online or not.

On your LinkedIn profile:  well, it's the entire online community worldwide, viewing your handiwork (or lack thereof) real-time on their Droids, iPads, and related hardware.  It's like a picture posted of you with clumps of spinach in your teeth, in full view of your potential customers / employers.  Hopefully you already know that your LinkedIn profile, unless you've changed your LinkedIn settings, shows up in Google among other search engine results when a hiring authority / potential customer conducts a simple Google check on you. 

So potential decision-makers in Melbourne (and everywhere else) are chuckling ruefully at your lack of precision and attention to detail, and clicking on the next LinkedIn profile in their search results for a vendor, a consultant, a Ruby-On-Rails Developer, an Online Reputation Manager, or a Controller.

And sadly, not calling you for potential career and business opportunities.

Now, intentional misspellings have been used since advertising has existed.  One of my favorite local examples is the beloved ice cream joint, Kurver Kreme.

The LinkedIn examples I've seen recently are clearly not intentional; and in fact, are actually in (ouch) current LinkedIn profile headlines (censored to protect the careless):

  • Business Developement Manager at xxxxx xxxxx xxxxx  (a U.S. profile, FYI)
  • Marketing anager at xxxxxx xxxxx xxxxxxxxxxx
  • Human Resoruce Manager at xxxx xxxxxx xxxxxx

  • Here's a doozy - not just one but multiple misspellings at the top of this person's LinkedIn profile:
            HR Manger at xxxx xxxxxxxx

Xxxxxx xxxxxx  | Human Resources

328 connections


HR Manger at xxxx xxxxxxx


HR Buisness partner at xxxx xxxxxx

Manger at  xxxxxxx

                  Recruitment Manger at xxxx xxxxx

Now I know that after experiencing both an earthquake and a hurricane within the same week, we all need a little Christmas, right this very minute, with the serene visualization of a manger scene.  But please:  not in your LinkedIn profile, unintentionally!

By the way:  by entering misspelled words into the powerful LinkedIn search engine, I was able to generate a list of nearly one million LinkedIn users with potential misspellings in their LinkedIn profiles.  Yikes!

So, gentle readers:  get thee to Merriam-Webster Online and a trusted editing buddy and fix your LinkedIn profile typos, fast, to best support your online reputation as well your ongoing success.

1 comment:

  1. My cousin recommended this blog and she was totally right keep up the fantastic work

    Online Reputation Management