Sunday, February 6, 2011

The Interview as Business Proposal: And the Product is You

The job market is starting to pick up, thankfully, and many of you have job interviews this week.  I'm thrilled for you:  break a leg.

Some of you are spending the evening with one eye on the Super Bowl and multi-tasking with Google and the very best intentions to find the ultimate answer to the ubiquitous (and uninspired) question, "Where do you see yourself in 5 years?"  Your navy suit, which will telegraph trust to your (hopefully) new employer, is pressed and ready on its hanger in the closet.  Your alarm is set. You've Google-Mapped the (new) employer's address. Your portfolio is stocked with multiple copies of your resume'.  You're drinking O'Doul's to ensure that you're bright-eyed in the morning.

A much smaller percentage of you are finalizing the proposal / presentation of how you're going to meet / exceed the business needs of your future employer (read:  customer).  You've done your homework and your metrics are crisp and to the point.  The customer is expecting a potential employee, and you will knock their socks off by exceeding their expectations as a potential strategic supplier, in-sourced or out-sourced.  You will present the product that you know the best:  you.  You will also conduct the same preparations that your competitor candidates are currently undertaking, e.g. the well-pressed suit, etc., but your unique selling proposition -- that puts you ahead of the pack -- is that you understand your meeting tomorrow is a sales presentation to meet the new customer's needs, not just an interview.  And if you've played your cards right, you're the only candidate, because you've made the right connections thanks to your network to reach the decision-maker before they've even thought of advertising their needs to the open market.

How do I know?  I've done it and won it myself.  Several times.

And you will, too.  Happy hunting; let us know how it goes.

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